The sound of gunfire rang out in Belize City this afternoon and when it was all over, a man lay mortally wounded on Vernon Street. The businessman, Ruben Perez, was murdered in cold blood shortly after three this evening at his Sand and Cement Distribution Company located at the far end of Vernon Street, a short distance from the George Price Highway. Area residents told us that two men on bicycles rode into the open yard of the business and ordered supplies after which one of the men pulled out a firearm and attempted to rob the owner but to no avail. He then opted to shoot the man once in the head. Both then rode off on separate bicycles in the direction of the George Price Highway. An eye witness told us that one of the assailants, believed to be a youth, stopped – once they were on the street- and returned to the compound to search the Perez’s body. Police arrived on the scene a short time later and placed him in the back of a police mobile and transported him to the KHMH, but he died en route. From all indications, Perez was a hardworking man that didn’t trouble anyone.